Amazon is very protective of its marketplace and THEIR customers. Failure to comply with the terms of their policies can result in cancellation of listings, suspension from use of Amazon tools and reports, and/or the removal of selling privileges. Unfortunately, Amazon strikes first without asking questions. If this happens, then it’s your job as the seller to appeal the accusations and prove you’re worthy of returning your selling privileges. This is not something you want to risk! The details of each of the “infractions” listed below are taken directly from Amazon Seller Central Help.
1 – Attempts to divert transactions or buyers
Any attempt to circumvent the established Amazon sales process or to divert Amazon users to another website or sales process is prohibited. Specifically, any advertisements, marketing messages (special offers) or “calls to action” that lead, prompt, or encourage Amazon users to leave the Amazon website are prohibited. Prohibited activities include the following: The use of email intended to divert customers away from the Amazon sales process. The inclusion of hyperlinks, URLs or web addresses within any seller generated confirmation email messages or any product/listing description fields that are intended to divert customers away from the Amazon sales process.
2- Inappropriate email communications
All email communications with buyers must be courteous, relevant and appropriate. Unsolicited email communications with Amazon users, email communications other than as necessary for order fulfillment and related customer service, and emails containing marketing communications of any kind (including within otherwise permitted communications) are prohibited. This means you cannot build an email list of your customers.
3 – Operating multiple seller accounts
Operating and maintaining multiple Seller Central accounts is prohibited. If you have a legitimate business need for a second account, you can apply for an exception to this policy. From the bottom of any page in your seller account, click Contact Seller Support.
4 – Ratings and feedback: The rating and feedback features allow buyers to evaluate the overall performance of a seller, helping sellers to develop a reputation within the Amazon Marketplace. You may not post abusive or inappropriate feedback or include personal information about a transaction partner. This also includes posting ratings or feedback to your own account. You may request feedback from a buyer, however you may not pay or offer any incentive to a buyer for either providing or removing feedback.
Reviews: You may not write reviews for products or services that you have a financial interest in, including reviews for products or services that you or your competitors sell. Additionally, you may not provide compensation for a review other than a free or discounted copy of the product. If you offer a free or discounted product, it must be clear that you are soliciting an unbiased review. The free or discounted product must be provided in advance. No refunds are permitted after the review is written.
5 – Creating duplicate product detail pages
Creating a product detail page for a product already in the Amazon catalog is prohibited.
Sellers may not create separate listings for identical copies of the same item. Individually listing the same item several times is confusing for buyers and frustrating for other sellers. Sellers must use the quantity field to offer multiple copies of the same item, and only list separately if offering the same item in different conditions.
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